The Cassetti brand was born in 1926 out of the creativity and entrepreneurial spirit of one Renzo Cassetti, an heir of that cherished tradition of Florentine master engravers, jewellers and silversmiths that harks back to Benvenuto Cellini. Renzo is one of those classic artists who appends his signature exclusively to unique pieces, some of which have already become historic such as those that form part of the Vatican’s furnishings.
At his workshop near the Ponte Vecchio he produces the “unique piece”, modelled by his flair and by his master silversmiths. In the nineteen-fifties, Maria Grazia, Renzo’s daughter, joined the company to add her particular brand of creativity to the Cassetti tradition, and most of all “a touch of female intuition”. The first objects in silver with crystal and silver with porcelain were thanks to her, constituting a genuine innovation for the market.
The passion for the noble metal demanded premises that could meet the needs of the already steadily expanding company. It was under Andrea and Maria Grazia’s guidance that the industrial consecration came about. The most up-to-date technology, business strategies and sophisticated working methods were introduced, without ever neglecting the refined taste and deftness of Florentine craftsmen, however, for instance, the four-piece coffee service with tray now at the Staatliches Museum fur Angewandteknust in Munich, Germany by Andrea.
Maria Grazia Cassetti has long cultivated a great passion for an cient and modern jewellery, and as a result, in the nineteen-sixties, she started to sell these precious works of art.
Hence the first “Cassetti” shop: the prestigious salon on the Ponte Vecchio in Florence, later joined by the shop at Forte dei Marmi and the "Rolex" boutique on the Ponte Vecchio.
The Third Millennium
Today “Cassetti” has become a significant entrepreneurial group and enjoys worldwide distribution inside the most exclusive shops, as well as an avant-garde company organization, both in terms of computer and production systems, but where it is the hand of man that always plays the predominant role. The son and daughter Andrea and Grazia still work in the company today as do their children (that is to say Renzo’s grandchildren – the third generation) The grandchildren Filippo and Lorenzo follow the company’s expansion on the international markets providing a notable managerial contribution, too. Currently, the Cassetti group, subdivided into “Cassetti Silverware”, “Cassetti Jewellery” and “Cassetti Shops” is an affirmed production and commercial activity that has been operating internationally in the luxury goods sector for the best part of a hundred years. This is the significant result achieved today by an industrial organization in constant growth: its silver articles are rigorously hand finished, in line with a predilection for manual dexterity and attention to detail that continues to lie at the roots of a wide-ranging diversified product range.
Silver is Cassetti’s history. All the classic styles are present in their collections: a myth that carries on the noble metal’s tradition as Table Art and adornment for the home. Embossing, chasing and decoration all carried out with the ageold care of craftsmen to last forever; pieces made to measure or entire lines of exclusive models.
Also the Gold becames the metal of hand-work tradition for Cassetti. Managing to achieve a result like this has not been easy, but the success which pursues our brand around the globe is a just reward for our toils.
The hand of man and the technology of the new millennium. This is the philosophy of Cassetti’s market contribution. A philosophy not cobbled together or formulated around a table but central to the company’s history. The hand of man reflects the artisanal tradition of Renzo while the most sophisticated technology is the most recent contribution of his children and grandchildren: these are the image of today’s company as it heads towards the future.