The story of a family of luxury entrapreneurs, craftsmen and artists.
Memories are part of our history: not only that of great men and great events, but also that made up of many small and large stories that speak of feelings. This is a collection of memories, anecdotes and events that have made the history of a family. The story of many sacrifices, but also of many satisfactions and a lot of work. A wealth of experience that must not be lost, but remain an example for future generations.
Today our company, which has become an important entrepreneurial group with a large international clientele, has created seven prestigious boutiques, which deal with the best brands of watches, jewelery and silverware and high-level household items. The second and splecially third generations carry on the business with care, passion and determination. many projects are born and developed from them to be always in constant evolution.
2000 - 2010
These were the years in which Andrea, together with his team, ventured to design services for weddings and baptisms, served by tea and buffet, furnishings and objects of extreme imagination and originality for princely homes. a production of hand-made objects based on the customer's indication that is always unique and exclusive.
In recent years, the collaboration with Prada, with its Luna Rossa, for the creation of trophies for the regattas of the Costa Smeralda Yachting Club. For the Louis Vuitton Cup a magnificent art deco silver cup was commissioned.
Between the 90s and 2000s the third generation also enters with Filippo and Lorenzo (after 2010), who make an important managerial contribution to the development of the company and support all the changes and adjustments to the changing times that are necessary.
The 80s marked a great company turning point, two new stores were opened in Florence, dedicated to the home and gift items, in addition to the jewelry line signed Maria Grazia Cassetti, together with some of the most important precious names of the time. In 1986 the entrepreneurial dream of opening a prestigious shop in Forte dei Marmi came true, always with the unusual combination of jewels and the best brands of gift items.
The company, despite its new enlarged dimension, did not forget the lesson of the founder, who was constantly looking for a product of taste and quality, demonstrating great consistency: the new technologies only served to integrate the values and contents of the product. Everything focused on the slogan "VALUE ON VALUE" which is still in force today.
In 1976, the first shop of precious jewels and silver was born in the prestigious living room of Ponte Vecchio: a return to origins for Renzo who found himself in the places that had seen him born professionally. Another move for the production site near Florence, given the great growth of the business.
The company is constantly expanding and moves to a new large headquarters, where the production could be better organized, in addition to the traditional items, a collection of enameled silver jewelery was added that was immediately a great success. In 1967 Andrea, Maria Grazia's brother, entered the business as a designer and entrepreneurial support.
In the 1950s, Maria Grazia, Renzo's daughter, joined the company, thus adding creativity to the silversmith tradition with a touch of feminine intuition and many innovative ideas. customer and his needs.
Beggining of 900
Renzo Cassetti was the classic artist who exclusively signed unique pieces, some of which have become historical, such as those that are part of the furnishings of the Vatican. In his workshop near the Ponte Vecchio, famous people paraded eager to buy one, modeled by his art of silver working.